Ep 16: Building a Platform, and Blogging

Marketing | May 18, 2011 by | 4 Comments

We’re joined by special guest Elana Johnson today to talk about two of her specialties:

First, we discuss building a platform. What does that mean? Why is it necessary for authors? How do you do it?

Second, we talk about blogs. How do you define a “successful” blog? How do you build readership? What are the best and/or essential technologies?

Our game today is another edition of Bad Romance, set in the deserts of Afghanistan and featuring a caveman named Stick.

To listen, use the media player below, or download here, or subscribe to us on iTunes.

Tags: , , , , ,

4 Responses to “Ep 16: Building a Platform, and Blogging”

  1. Carrie Dair
    May 18, 2011 at 2:55 pm #

    Oh my heavens how fantastic!!! Great information, fun group, and a great laugh at the end!!! Bravo! Thanks for taking the time and sharing the love.

    Reply
  2. Jane
    May 18, 2011 at 6:05 pm #

    I just started my “writer blog” and was clueless how to find Followers, so this was a very helpful episode. Thank you! Please have Elana back soon. And great ending. XD

    Reply
  3. Jane
    May 18, 2011 at 6:10 pm #

    FYI: You guys didn’t set up a storyline for us to do. Just in case you noticed something was missing but couldn’t put your finger on it…

    Reply

Trackbacks/Pingbacks

  1. This Week in Mormon Literature, May 28, 2011 | Dawning of a Brighter Day - May 27, 2011

    [...] the future of bookstores and the differences between middle grade and young adult fiction.  In Episode #16 the hosts are joined by soon-to-be-published national YA author Elana Johnson.   They discuss [...]

Leave a Reply

t.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();